Digital Performance Manager

  • Synkers
  • Beirut Digital District, Beirut, Lebanon
  • Jul 08, 2019
Full time Marketing Strategy-Planning

Job Description

Synkers is looking for a Digital Performance Manager to join our thriving team in Lebanon.

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Performance Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. 

Main responsibilities: 

  • Develop the paid media strategy for Synkers to achieve revenue and pipeline goals.
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user
    experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership and
    perspective for adoption where appropriate
  • Launch and optimize performance marketing campaigns across different platforms and channels (Paid Search, Display, Paid social)
  • Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
  • Gather and analyze appropriate research to provide sound and strategic consumer insight-driven media recommendations;
  • Be proactive, have a passion for improving the business 

Desired Skills and Experience:

  • BS/MS degree in marketing or a related field
  • 2-4 years of experience in digital marketing
  • Ability to analyze data from search engines, analytics packages, and internal data and make actionable decisions and recommendations
  • Experience using Adwords, Power Editor. Experience with the DoubleClick suite would be ideal
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • A born team player with a passion for digital media;
  • Eager to learn and to share knowledge;
  • Fluent in English, French and native in Arabic.