Marketing and Communication Specialist

  • ZRE
  • Beirut Digital District, Beirut, Lebanon
  • Jul 15, 2019
Full time Marketing

Job Description

Job Summary:  

We are looking for a dedicated and energetic Marketing and Communication Specialist to join our team. You will be responsible for developing and implementing marketing campaigns that promote spaces, services and events of BDD, ZRE and any brand operated by them. He/she will also be responsible for generating new ideas and optimizing the brand’s presence online and offline. The ideal candidate will be creative, passionate about marketing trends, be able to generate ideas for building efficient marketing strategies and to create sticky and engaging content. 


Job Duties and Responsibilities: 

  • Developing and updating the marketing strategy based on company’s vision 
  • Developing and implementing yearly a thorough marketing calendar for ZRE & BDD separately by taking into consideration other department’s input and the overall strategy 
  • Planning, budgeting & executing of objective focused campaigns by conducting a detailed market research, followed by ideation and clear creative briefs submitted to third parties for implementation 
  • Planning & executing digital marketing including (SEO, email & social media platforms, Google Leads, Facebook Ads Manager etc...) 
  • Researching and keeping up-to-date with trendy and innovative promotional items  
  • Measuring & reporting performance of all digital marketing tools & analyzing data  
  • Tracking and measuring SEO and providing reports  
  • Coordinating with branding and other vendors for Branding, Visuals, Campaigns, Ads and Movies 
  • Tracking the website traffic flow and providing internal reports regularly 
  • Updating company’s website content and coordinating with website developers to improve design and user experience  
  • Brainstorming and developing ideas for creative marketing campaigns/programs that will allow constant growth 
  • Leading on social media efforts to improve KPIs, likes, shares, tweets, etc. 
  • Organizing and attending promotional events such as press conferences, open days, exhibitions, tours and visits 
  • Editing and update promotional material and publications (brochures, videos, social media posts etc.) and keep track  
  • Managing the outreach communication plans for events organized by BDD and/or partners 
  • Managing the topics of the BDD blog and proofread the content drafted by third parties.  Derive lessons learned and statistics to adjust accordingly following blogs 
  • Oversee and manage duties of digital marketing coordinator that includes creating campaigns, developing content, managing communication within BDD channels, handling posting on social media platforms and updating website 
  • Overlooking the creation of content for the social media calendar platforms (Instagram, Facebook, Twitter, YouTube and LinkedIn) for both ZRE and BDD or any brand operated by them 


Job Requirements:  

  • Creative / self-starter 
  • Delivers growth and brand value awareness, reach and social media KPIs 
  • Ensures development and implementation of yearly campaigns  
  • Comfortable working with Facebook Business Manager and Ads Manager 
  • Positive and enthusiastic 
  • Organized  
  • A mix of creativity and analytical abilities 
  • Able to communicate clearly and effectively  
  • Team player  
  • Good research skills 
  • Able to analyze, measure, and report the marketing initiatives 


Job Qualifications: 

  • BA in Business with Marketing specialization or equivalent 
  • 6 - 8 working years in marketing and communication with focus on digital marketing 
  • Proficiency in MS Office 
  • Knowledge of Social Media platforms and tools (Facebook, LinkedIn, Instagram, Twitter, YouTube), Google Analytics, SEO  
  • Paid social media advertising expertise 
  • Excellent communication in English