Digital Marketing Specialist

  • Neo Mena Technologies LTD
  • Beirut Digital District, Beirut, Lebanon
  • Jul 16, 2019
Full time Marketing

Job Description

Company Overview

Neo Mena Technologies is a UAE based financial technology services company, with a focus on providing digital investment services to regulated entities within the GCC. Neo offers solutions directly to banks and other financial institutions, empowering them to better penetrate their retail customer base and strengthen the proposition for HNI's. 

In order to deliver best-in-class technology architecture, we operate with leading global partners to deliver turn-key solutions to our clients. In 2018, Neo and one of its clients were able to deliver the GCC's first fully digital and compliant robo advisory service.

Job Overview

Neo Mena Technologies is currently looking for a Digital Marketing Specialist to enrich their skills and grow as part of a team in the heart of digital innovation.  

You should be an excellent team member whilst also showing resourcefulness and the ability to work through challenging problems. It will be your responsibility to complete work of a high standard in a time sensitive environment.

Successful candidates and team members are promised to grow as our company grows!

Responsibilities

  • Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI
  • Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting
  • Day-to-day management of online and offline campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, and video for the MENA region
  • Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy
  • Lead overall site conversion rate optimization and develop and optimize landing page strategy
  • Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns
  • Champion metrics-driven analysis and decision-making throughout the organization
  • Think strategically, analytically, and creatively about new ways to reach customers and increase relevance