Marketing Director

  • Arabnet
  • Jul 22, 2019
Full time Marketing

Job Description

The Marketing Director will be responsible for overseeing all of ArabNet’s marketing activities, including managing Partnerships (media) and the creative team. This is a senior management role reporting directly to the CEO, This is a unique opportunity to take a leadership role in rapidly growing company with a regional scope of activities.

Job description

  • Developing marketing and communication strategies in line with company objectives.
  • Implementing marketing activities ensuring correct messaging and targeting in all marketing collateral
  • Overseeing the company’s marketing budget.
  • Managing the copywriting for all marketing collateral, including email campaigns, print ads, TV and radio ads, posters, flyers, brochures, etc
  • Set online strategies and utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Plan and manage all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Oversee our social media platforms, set the strategy for shared content and high engagement (organic and paid)
  • Measure and report performance of all online advertising campaigns, and assess against goals (ROE and KPIs).
  • Working with CRM and data team to improve marketing data, understand and improve performance of email marketing campaigns through analytics, monitoring, landing pages, etc.
  • Performing any other duties and responsibilities as needed.

Skills and requirements

  • Significant experience in marketing, including both creative and digital; experience in marketing at a leading brand preferred
  • Proven ability to manage teams.
  • Decisive and able to handle significant responsibility
  • Able to work well under pressure
  • Creative thinker
  • Digital Marketing
  • Social Media Marketing