We are looking for a Performance Marketing Specialist to join our team!
The Performance Marketing Specialist will handle all aspects of Google Ads, Facebook, and LinkedIn campaigns from setting up to reporting on ROI. This is an analytical role for someone who is passionate, professional, proactive and reflects our 'Make it Happen' attitude!
- Lead the management of internal Google, Facebook, LinkedIn and other digital marketing platforms (i.e., Google Display Network, Google Search, YouTube, etc.) : Implementation, execution and ongoing optimization of all campaigns
- Achieve product-specific growth targets for our Google ads campaigns
- Work closely with the marketing and content team to come up with new growth strategies, and relevant creatives specific to each product
- Manage end-to-end Google ads, Facebook Ads, LinkedIn ads including budget, implementation, assessment and reporting.
- Work with the Content Lead to create targeted landing pages for each of the Campaigns
- Be proactive and make creative suggestions
- Ensure alignment across ads, keywords and landing pages
- Provide monthly/weekly report on campaign performance and ROI
- Oversee existing campaigns and make recommendations on how to optimize them (i.e., where to expand or shift focus of the campaign)
- Impressive communication, presentation, time management and interpersonal skills
- Strong analytical skills with a close attention to detail
- Deep knowledge in PPC advertising
- Experience of 3-5 years in performance Digital Marketing, running and managing campaigns
- Strong xperience with Google Ads, Google Search & Google Display (GDN & YouTube)
- Google Ads certified
- Ability to think strategically and develop innovative marketing strategies
- Creative writing skills
AstroLabs Academy delivers workshops, classes and training programs in the digital and tech fields in the MENA region with a focus on the UAE and Saudi Arabia. AstroLabs Academy’s curriculum is designed to deliver actionable learning to startup founders as well as corporate managers on the most relevant topics in digital business. We focus on real-world practical knowledge, no fluff! AstroLabs is a KHDA certified training institute, with a mission to bridge the digital knowledge gap in digital marketing, analytics, programming, coding, UX/UI and startup development.