Job Description

Social Media Executive - Roles & Responsibilities

1. Content Planning & Strategy

• Assist in developing monthly social media calendars aligned with client objectives, campaigns, and seasonal events.
• Research trends, hashtags, and competitor activities to recommend relevant content ideas.
• Work with the account manager and creative team to ensure briefs are clear, timely, and aligned with brand tone.

2. Content Creation & Coordination

• Draft engaging captions in both English and Arabic (if applicable) that reflect the client’s brand voice.
• Coordinate with designers and videographers to ensure creative assets are produced on time.
• Ensure content briefs are complete, accurate, and submitted to the creative team well in advance.

3. Posting & Community Management

• Schedule and publish approved content across all client platforms (Instagram, TikTok, Facebook, LinkedIn, Snapchat, etc.).
• Manage daily community engagement: reply to comments, DMs, and inquiries professionally and within agreed SLAs.
• Flag sensitive or critical comments/issues immediately to the account manager.

4. Client Communication & Approvals

• Share content calendars, stories, and campaign ideas with clients for approval in a timely manner.
• Follow up on client approvals to avoid delays.
• Maintain clear communication with clients on content status, campaign progress, and results.

5. Campaign Support

• Support in planning and executing digital campaigns, influencer activations, and event coverage.
• Liaise with influencers and content creators when needed, ensuring proper briefing and post-delivery.
• Ensure campaign assets and deliverables are tracked and archived.

6. Analytics & Reporting

• Track and monitor content performance using platform insights and analytics tools.
• Prepare weekly/monthly reports highlighting key metrics (reach, engagement, follower growth, conversions).
• Provide recommendations for improvement based on data analysis.

7. Attention to Detail & Quality Control

• Double-check all posts for spelling, grammar, accuracy, and brand compliance before sharing with clients or posting.
• Ensure location tags, hashtags, and handles are correct and consistent.
• Maintain high attention to detail, avoiding errors such as posting wrong dates, venues, or brand visuals.

8. Collaboration & Internal Alignment

• Work closely with designers, copywriters, and account managers to ensure seamless delivery of client work.
• Participate actively in weekly team check-ins and client meetings when required.
• Support colleagues by sharing updates promptly and maintaining accountability for tasks.

9. Professional Growth

• Stay updated on the latest social media trends, tools, and platform updates.
• Actively participate in monthly training sessions and knowledge-sharing workshops.
• Strive to improve writing, content ideation, and strategic thinking skills.

Skills Required

• Social Media Expertise: Strong knowledge of Instagram, TikTok, Snapchat, Facebook, LinkedIn, and emerging platforms.
• Content Writing: Excellent writing and editing skills in English (Arabic is a strong plus).
• Creativity: Ability to come up with fresh, engaging ideas tailored to different audiences.
• Attention to Detail: Accuracy in captions, dates, tags, and brand compliance.
• Analytical Skills: Ability to read insights, prepare reports, and recommend improvements.
• Project Management: Strong organizational skills to manage multiple accounts, deadlines, and priorities.
• Communication: Clear, professional communication with clients and internal teams.
• Problem-Solving: Ability to quickly troubleshoot issues (e.g., scheduling errors, negative comments).
• Collaboration: Strong team player who can work closely with designers, executives, and managers.
• Adaptability: Comfortable adjusting to client demands, platform changes, and new tools.
• Technical Skills: Familiarity with tools like Meta Business Suite, Hootsuite/Buffer, Canva, Google Analytics, or similar.

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