Job Description

We are looking for a strategic, creative, and commercially minded Social Media Strategist to join our growing team. This role is ideal for someone who can lead social strategy across existing and new clients, support pitches, and translate business objectives into strong, actionable digital strategies.

Key Responsibilities:

• Develop end-to-end social media strategies for new and existing clients, from onboarding to ongoing brand growth
• Lead launch strategies for new brands, campaigns, products, and activations across social platforms
• Define content strategy, content pillars, messaging frameworks, and platform-specific direction
• Work closely with the Paid Ads Specialist to develop integrated paid media strategies, including campaign objectives, formats, targeting approach, and content direction
• Provide strategic direction for always-on content, campaign-based content, and key moments
• Support pitching and new business efforts by developing social-first strategies, creative angles, and presentation decks
• Collaborate with creative, content, and account teams to brief campaigns, calendars, and executions
• Analyze performance data and insights to refine strategies, optimize content, and inform future planning
• Stay up to date with platform updates, trends, formats, and algorithm changes to ensure strategies remain relevant and competitive

Requirements:

• 3–6+ years of experience in social media or digital strategy (agency experience preferred)
• Strong understanding of organic and paid social ecosystems and how they work together
• Experience working on brand launches, campaigns, and multi-platform strategies
• Ability to translate insights into clear strategic recommendations
• Strong presentation, storytelling, and communication skills
• Experience working with creative teams, influencers, and paid media teams is a plus

What We’re Looking For:

• A strategic thinker with strong cultural and market awareness
• Someone who understands both brand storytelling and performance-driven strategies
• Confident in leading strategy conversations internally and with clients
• Detail-oriented, proactive, and comfortable working in a fast-paced agency environment

Why Join Us:

• Work on exciting regional and international brands
• Be part of a collaborative, creative, and high-performing team
• Play a key role in shaping strategies for new clients and pitches

Company Profile