Role purpose:
The SEO/ Copywriter is responsible for all online content, such as website landing page copy, blogs, article writing, crafting compelling social media posts, and writing emails.
Key responsibilities:
- Write and edit engaging accurate, concise, and highly readable page content for new and existing products offered on the site to attract the target audience
- Have an in-depth knowledge of SEO, and online marketing best practices including text advertisements, banner advertisements, emails, site content articles and other brand content based on customer segmentation
- Research ways to continuously improve SEO performance and target KPIs
- Ensure accuracy and fact-check all content while updating and refreshing content as needed
- Play an essential role in defining and creating engaging, usable, persuasive, consistent and searchable content for web, mobile, and social presence
- Write blog posts on a regular basis while keeping the blog fresh and up to date
Qualifications:
Degree in English, Journalism, Communication, Marketing, or similar field
3-4 years of digital copywriting experience in English & Arabic with a proven ability to develop highly engaging marketing content. Spanish is a plus
Ability to translate ideas into texts based on brand’s tone of voice
Excellent knowledge of SEO & analytics tools
Experience writing and optimizing content for a variety of digital channels
Ability to work well in a team environment sharing ideas, workflow, and processes
Must be a self-starter showing a high level of initiative. Positive "can-do" attitude
Competency:
Communication Skills
Attention to details
Creativity
Initiative
Teamwork
Customer focus
Relationship building
Ostaz is the leading educational platform in the MENA region that offers premium learning services for all school subjects, languages, prep tests, and soft skills workshops. Ostaz team is committed at providing a personalized learning journey tailor-made to each learner’s goals and needs with the firm commitment of enhancing academic and professional performance. Since our inception in 2017, we have supported over 60,000 students, vetted and onboarded 1,000 experts’ teachers and mentors, and conducted more than 90,000 hours of teaching. Our vision is to build the #1 online learning platform and to enhance the academic performance of millions of students.
https://ostaz.com/
(961) 70030513
hr@ostaz.com