Job Description

Job purpose:

The Marketing Specialist is responsible for developing and executing marketing strategies to promote the travel agency's packages, services, and brand. This role focuses on both digital and traditional marketing channels to attract new customers, retain existing ones, and enhance the overall visibility of the agency.

Duties and responsibilities: 

Marketing Strategy & Planning 

• Assist in the development of comprehensive marketing plans and campaigns.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Support the sales team with marketing materials and lead generation initiatives.

Digital Marketing

• Manage and grow the agency’s social media presence across platforms (Instagram, Facebook, TikTok, etc.).
• Plan and execute paid digital advertising campaigns (Meta Ads, Google Ads).
• Optimize website content for SEO and user experience.

 Email Marketing & CRM

• Design and send regular newsletters and promotional emails.
• Segment customer lists for targeted campaigns.
• Monitor campaign metrics and adjust strategies accordingly.

4. Content Creation

• Create engaging content including blog posts, videos, travel guides, and visual materials.
• Coordinate with graphic designers and photographers for promotional assets.
• Highlight travel destinations, client testimonials, and seasonal offers.

 Partnerships & Promotions

• Collaborate with influencers and content creators.
• Establish partnerships with hotels, airlines, and tour providers.
• Represent the agency at events, expos, and fairs.

 Analytics & Reporting

• Track and report on marketing campaign performance.
• Analyze ROI of campaigns and suggest improvements.
• Maintain reports on leads, conversions, and market engagement

Qualifications and Requirements:

• markeBachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in marketing, preferably in the travel or tourism industry.
• Strong knowledge of social media, SEO, and digital advertising.
• Excellent communication and copywriting skills.
• Proficiency in marketing tools (e.g., Canva, Mailchimp, Google Analytics).

Key Competencies:

• Creativity and attention to detail
• Time management and organization
• Analytical thinking
• Teamwork and collaboration
• Customer orientation

Application:

you can apply and send your CV to hr@travelbureau.me mention the position you are apply to in the subject.

Required Skills

Company Profile