Job Description

Job Purpose:

The Digital Media Specialist is responsible for managing SABIS®’s social media platforms, executing strategic digital campaigns, and conducting performance analysis to ensure strategic alignment with brand objectives. This role ensures consistent brand representation and strengthens SABIS®’s online presence across the global network.

Key Responsibilities:

• Developing and publishing engaging content across social media platforms, including Instagram, Facebook, LinkedIn, X, etc.
• Creating, scheduling, and publishing engaging and brand-aligned content across various social media platforms including Instagram, Facebook, LinkedIn, and X, ensuring audience engagement and growth
• Supporting the planning and execution of digital marketing campaigns, including paid advertising, E-mail marketing initiatives, and influencer collaborations, ensuring timely delivery and performance tracking
• Monitoring and analyzing the effectiveness of digital campaigns using analytics tools such as Meta Insights and Google Analytics, and preparing insightful performance reports
• Assisting in maintaining and updating website content, managing blog posts, and optimizing pages for search engines (SEO) to improve visibility and traffic
• Collaborating with internal teams, such as design, copywriting, video production, and UX/UI to ensure consistent messaging and high-quality digital output across all channels
• Managing online community interactions by responding to comments and messages in a timely and professional manner, maintaining the brand’s tone and voice
• Assisting in basic photo and video editing for use across digital platforms, ensuring content is visually appealing and aligned with campaign objectives
• Staying up-to-date on emerging digital trends, tools, and platform updates, and recommending innovative strategies to enhance online presence and audience engagement
• Performing other related tasks as they arise and as delegated by the Management

Ideal Requirements:

• Bachelor’s Degree in Marketing, Communications, or equivalent
• English Proficient 
• A minimum of 3 to 5 years of experience in a relevant field
• Professional behavior and ethical conduct
• Delivering results
• Continuous learning and improvement
• Accountability and taking ownership
• Attention to detail and accuracy
• Strong interpersonal and communication skills
• Ability to work collaboratively with regional and cross-functional teams
• Analytical and problem-solving abilities

Company Profile