Job Description

Responsibility:

As a Digital Marketing Strategist, you will be responsible for developing and executing digital marketing strategies that meet our client's business objectives. You will collaborate with cross-functional teams, including creative, technical, and analytical teams, to ensure our clients' marketing campaigns are successful. You will use your expertise in online marketing channels, including social media, email marketing, search engine optimization (SEO), and paid advertising, to develop and execute campaigns that drive business growth.

 

What You’ll Be Doing:

Conduct market research to understand target audiences, competitive landscape, and industry trends.

Develop digital marketing strategies that align with client's business objectives and budget constraints.

Create and manage marketing campaigns across multiple channels, including social media, email marketing, SEO, and paid advertising.

Analyze campaign performance data and web traffic metrics plus use insights to optimize campaigns for maximum ROI.

 Develop and execute lead generation strategies that drive high-quality leads to clients' websites.

Collaborate with cross-functional teams, including creative, technical, and analytical teams, to ensure campaigns are successful.

Stay up-to-date with the latest trends and best practices in digital marketing, and use this knowledge to inform strategy development.

 

Job Requirements and Qualifications:

 Bachelor's degree in marketing, communications, or a related field.

5 years of experience in digital marketing strategy development and execution.

Proven track record of developing and executing successful digital marketing campaigns.

Strong understanding of online marketing channels, including social media, email marketing, SEO, and paid advertising.

Strong analytical skills and ability to use data to drive decision-making.

Expertise in Facebook policies and requirements, including community standards, advertising policies, and data privacy regulations.

 Excellent communication and collaboration skills.

Ability to work in a fast-paced, deadline-driven environment.

Knowledge of marketing automation tools, such as Google Tools and SEMrush, is a must.