Job Description

Media Buyer - Job Description:

Responsibilities:

• Conducting market research and analyzing demographics, media usage, and buying patterns to define the target audience and meet campaign requirements
• Developing advertising strategies and campaigns to reach the desired audience most effectively
• Sourcing and presenting audience data and advertising proposals
• Checking and proofreading advertising material before launching campaigns
• Coordinating and overseeing the development and launch of campaigns
• Coordinating closely with the Commercial Team to ensure the most cost-effective deal structures
• Managing budgets and monitoring campaign costs and ROI metrics
• Tracking, reporting, and presenting campaign data such as views, impressions, click-throughs rates, engagement, and customer conversion rates
• Monitoring audience and media trends, practices, and new technologies

Requirements:

• Bachelor's degree in advertising, marketing, MIS, or related fields
• Minimum of three years of experience in media buying
• A solid understanding of the online media industry, Google Analytics, Google Ads, and Facebook Business Manager
• Knowledge of Ad Management platforms such as Google Ad Manager (DFP) is a plus
• Strong computer skills with Excel, MS Office, and Google Suite
• Familiarity with HTML, CSS, and JavaScript is a plus
• Excellent financial skills and the ability to manage large budgets
• The ability to collaborate with others and work as part of a team under pressure and deliver campaign KPIs
• Strong communication, interpersonal, and organizational skills