Job Description

• Managing the marketing activities of several brands operating under the umbrella of the mother company 
• Building strategic relationships and partnership agreements with key industry players and vendors
• Participating in the development of a successful pricing strategy, which will contribute to the profitability of the company
• Planning and monitoring all BTL related activities (Sponsorships and event evaluation) to ensure efficient brand support
• Establishing Product performance parameters, cost and price constraints, market applications and sales forecasts and estimates in collaboration with the Commercial team
• Generating monthly reports about brands performance by assessing the ROI and other performance indicators
• Planning the yearly marketing and promotional strategies aiming to grow business and to meet sales budget and sales forecasts
• Overseeing the work of the graphic design office and coordinate with the Art Director on all the brands’ activities to ensure the coherence between designs and marketing visions, especially during the development of the communication materials such as packaging, in-store displays, catalogues, and brochures
• Managing product life cycle from introduction, to visibility, penetration, marketing, sales, stock level, and replenishment
• Monitoring and analyzing business performance of the products through ongoing sales monitoring and sales analytical reports, always benchmarking against business goals and competition to measure and control the product performance
• Leading Above-the-Line (ATL) activities such as billboards, TVs, unipols, to create awareness and later-on generate reports to measure the performance of ATL campaigns
• Leading a team of Marketers in charge of implementing the marketing plans within the assigned budget and timeframes
• Setting quarterly plans for the social media specialist and monitoring the online sales activities in coordination with sales and ecommerce specialist
• Conducting regular meetings and prepares regular reports (monthly sales report, Monthly Business Reviews etc…) outlining the brands’ performance
• Managing the advertising and marketing activities related to the brands in order to maintain alignment with set targets
• Originating cost saving activities and initiatives to achieve savings in the budget
• Playing an integrated role in the development of the company’s target and long-term objectives, and suggesting new opportunities to generate additional income

Company Profile