Job Description

Position Overview:
We are seeking a highly skilled and creative Social Media and Digital Marketing Specialist to join our team. In this role, you will be instrumental in crafting and executing engaging social media campaigns, producing visually captivating designs for social media posts, and contributing to our broader digital marketing strategy. The ideal candidate will possess a strong grasp of digital marketing trends, proficiency in Photoshop, excellent graphic design skills, and the ability to enhance user experiences (UX) and user interfaces (UI). Familiarity with website design is considered a valuable asset.

Responsibilities:

• Develop and execute comprehensive social media strategies to amplify brand awareness and engagement.
• Create visually striking and innovative designs tailored for diverse social media platforms.
• Manage and monitor social media accounts, ensuring consistent and timely content delivery.
• Collaborate with cross-functional teams to align social media efforts with overarching marketing objectives.
• Stay abreast of industry trends and emerging digital marketing technologies.
• Utilize Photoshop and other design tools to craft visually appealing graphics and promotional materials.
• Contribute to website design and enhance user experience.
• Analyze and report on social media and digital marketing performance, offering data-driven recommendations for improvement.
• Stay informed about relevant industry trends and monitor competitor activities.
• Assist in the development of email marketing campaigns and other digital marketing initiatives as needed.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Proven experience in social media management and digital marketing.
• Proficient in Photoshop and other graphic design tools.
• Strong understanding of UX/UI principles.
• Knowledge of website design and development is a plus.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong analytical skills with the ability to interpret data and provide actionable insights.