Job Description

Content Planning and Creation

• Develop monthly content calendars for various social media platforms.
• Create and schedule engaging posts, captions, and visuals in line with the brand's voice and goals.

Social Media Management

• Monitor and manage social media accounts, ensuring timely responses to comments and inquiries.
• Track and analyze social media performance metrics, providing recommendations for optimization.

Paid Campaigns

• Assist in setting up and managing pay-per-click (PPC) and social media ad campaigns.
• Monitor ad performance and optimize for better reach, engagement, and ROI.

Email Marketing

• Design and distribute email campaigns using tools like Mailjet.
• Track open rates, click-throughs, and conversions, suggesting improvements for future campaigns.

Website Management

• Update website content using a content management system (CMS).
• Ensure the website aligns with current campaigns and promotions.

Analytics and Reporting

• Use tools like Google Analytics, social media insights, and ad platforms to generate performance reports.
• Present data-driven insights to guide marketing decisions.

Market Research

Conduct competitor analysis to identify trends, opportunities, and best practices in digital marketing.

Required Skills

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