Job Description

Job Objective:

To help grow and increase the revenue of Bluering through developing content for marketing campaigns to reach a narrow spectrum of clients and create ready-made resources for the sales organization. This position is mainly responsible for ensuring customer reach and visibility.

Main Tasks:

• Generate topics based on daily research and current events.
• Collaborate with internal and external resources to update existing content.
• Conducting market research to establish customer trends and habits.
• Understand customer needs and incorporate their perspective into content
• Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Write both short and long-form content, including landing pages, blogs, guides, templates, ads, and more
• Have a strong B2B solution-based story-telling ability to communicate Bluering’s vision to diverse audiences, and to span messaging from high-level value propositions to feature-level product differentiation across all channels
• Use B2B software buyer audience insights, personas, keyword research, messaging themes, campaign plans, competitive information and content performance analytics to build and manage ready-made customer resources

Qualifications

• An undergraduate degree in a relevant subject (Business, Sales, Marketing, Public Relations, Journalism…).
• 2-4 years of experience in marketing, advertising, or a similar capacity

• Languages: Must be fleunt in Arabic and English, French, Russian, and/or Armenian is a plus

• Tech-savviness and familiarity with SaaS

Personality Traits

• Initiative and good decision making
• A positive attitude to dealing with people
• Motivated by challenge
• Outgoing personality
• Flexible and high adaptability
• Persistent and can quickly understand and relate to client’s needs
• Excellent time management & organization skills
• Excellent interpersonal, written, and oral communication skills

Required Skills

Company Profile