Job Description

Job Objective:

To help grow and increase the revenue of Bluering through developing content for marketing campaigns to reach a narrow spectrum of clients and create ready-made resources for the sales organization. This position is mainly responsible for ensuring customer reach and visibility.

Main Tasks:

• Developing and implementing marketing plans.
• Undertaking competitor research and analyses.
• Conducting market research to establish customer trends and habits.
• Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional)..
• Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels
• Plays the function of optimizing conversions website traffic, landing pages, lead content generation, and calls-to-action
• Builds targeted marketing programs for prospects with a view of steering them in a consumer-maturity journey, which will lead to increased consumer loyalty
• Develops and drives the marketing database strategies and execution in relation to consumer growth, segmentation, data cleanliness and completeness
• Plays the role of driving sales and ensuring proper management of marketing alignment initiatives and processes that will support exceptional lead management, enhanced data quality, and improved lead quality

Qualifications

• An undergraduate degree in a relevant subject (Business, Sales, Marketing, Public Relations, Journalism…).
• 4-6 years of experience in marketing, advertising, or a similar capacity

• Languages: Must be fleunt in Arabic and English, French, Russian, and/or Armenian is a plus

• Tech-savviness and familiarity with SaaS

Personality Traits

• Initiative and good decision making
• A positive attitude to dealing with people
• Motivated by challenge
• Outgoing personality
• Flexible and high adaptability
• Persistent and can quickly understand and relate to client’s needs
• Excellent time management & organization skills
• Excellent interpersonal, written, and oral communication skills

Required Skills

Company Profile