To help grow and increase the revenue of Bluering through developing content for marketing campaigns to reach a narrow spectrum of clients and create ready-made resources for the sales organization. This position is mainly responsible for ensuring customer reach and visibility.
- Developing and implementing marketing plans.
- Undertaking competitor research and analyses.
- Conducting market research to establish customer trends and habits.
- Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional)..
- Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels
- Plays the function of optimizing conversions website traffic, landing pages, lead content generation, and calls-to-action
- Builds targeted marketing programs for prospects with a view of steering them in a consumer-maturity journey, which will lead to increased consumer loyalty
- Develops and drives the marketing database strategies and execution in relation to consumer growth, segmentation, data cleanliness and completeness
- Plays the role of driving sales and ensuring proper management of marketing alignment initiatives and processes that will support exceptional lead management, enhanced data quality, and improved lead quality
- An undergraduate degree in a relevant subject (Business, Sales, Marketing, Public Relations, Journalism…).
- 4-6 years of experience in marketing, advertising, or a similar capacity
- Languages: Must be fleunt in Arabic and English, French, Russian, and/or Armenian is a plus
- Tech-savviness and familiarity with SaaS
- Initiative and good decision making
- A positive attitude to dealing with people
- Motivated by challenge
- Outgoing personality
- Flexible and high adaptability
- Persistent and can quickly understand and relate to client’s needs
- Excellent time management & organization skills
- Excellent interpersonal, written, and oral communication skills
Bluering is a fintech company that delivers commercial and retail credit management solutions to the wider Middle Eastern banking and financial sector. By continuously striving to fulfill its clearly outlined goals while incorporating an uncompromising value system, Bluering remains steadfast in working under a transparent corporate culture in line with international regulations, customer expectations and internal business operations.
Abiding to such stringent guidelines allows the company to professionally carry out all its undertakings and provides superior products and services to its esteemed clientele.