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Expired SEM - Search Engine Marketing

  • Lebanon
  • Experience: 1 - 3 Years
  • Post date: Jan 18, 2022
  • Categories: Marketing
  • Employment type: Full-time employee

Job Description

Responsibilities

  • Track and analyze organic and paid lead generation sources (email, blogs, landing pages resources, social media, referrals, ads, etc.)
  • Track, report, and analyze monthly website traffic, website backlinks, search engine rankings, competitor backlinks, and link-building strategies.
  • Maximize organic traffic by increasing search engine rankings for strategic keywords.
  • Set up marketing emails, landing pages, and processes on HubSpot, Autopilot, etc.
  • Run monthly keywords audits on industry, company, and competitor levels.
  • Act as the account manager on ad platforms such as Google AdWords, Facebook Ads, Twitter Ads, etc.
  • Execute, monitor, and manage campaigns based on allocated KPIs.
  • Create, categorize and refine AdWords’ keyword lists to create comprehensive campaigns that drive qualified visitors to the website.
  • Implement successful bidding strategies and effective keyword management using metrics & data.
  • Continually monitor, revise, and conduct A/B testing on emails, ads, landing pages, etc.
  • Analyze campaign results and optimize to increase engagement, lead quality, conversion rates, and the effectiveness of marketing spend.
  • Push recommendations and plans for improving the campaign strategy.
  • Participate in building the relevant reporting as part of the marketing weekly stats.


Requirements

  • Minimum of 2 years’ experience with SEM, display, and social ads.
  • High proficiency in CRM/marketing automation tools (HubSpot, Autopilot, others)
  • A strong track record of managing digital campaigns for a SaaS company.
  • Excellent written and verbal communication skills in Arabic/English (others are a plus)
  • A passion for creating and managing digital media campaigns, conversions optimization strategies, and selecting and implementing new marketing software and tools.
  • The business acumen necessary to present and sell your ideas into a C-suite.
  • A desire to learn quickly and deeply about a wide range of issues.
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