Job Description

Engagement Manager

LebNet  |  12-Month Consultancy, part-time position Up to 20 hours per week 

About the Role

LebNet is seeking an Engagement Manager for a 12 months consultancy to develop and launch a member-growth strategy, strengthen the end-to-end member experience on its newly launched Community Hub, create engaging content, and support the conversion of registered users into paid members. The Engagement Manager will build an active online community, encourage meaningful interactions, improve the member journey from activation through renewal, and communicate the value of LebNet's membership offerings.

Member Growth Strategy

• Develop a member-growth strategy with defined audience segments, acquisition channels, activation, conversion, retention and renewal goals.
• Translate LebNet's paid membership goals into measurable annual and quarterly targets, campaigns and performance indicators.
• Clarify and communicate the membership value proposition for students, early-career professionals and experienced professionals.
• Recommend sustainable approaches for acquiring, converting and retaining members beyond the consultancy period.

Key Responsibilities | Platform Engagement

• Develop and implement a full year engagement plan with a step by step quarterly execution plan for the LebNet Community Hub
• Encourage members to activate their accounts, complete their profiles, join communities and participate in discussions.
• Create opportunities for meaningful interactions through targeted engagement initiatives.
• Promote LebNet events, programs, mentorship opportunities and platform features.
• Monitor platform activity and identify opportunities to improve participation and retention.

Member Platform Experience

• Assess and improve the complete member journey, from account activation and onboarding through participation, paid conversion, renewal and long-term retention.
• Identify friction points and recommend improvements to onboarding flows, navigation, content organization and platform functionality.
• Prioritize platform experience improvements in coordination with the Project Manager, technical administrator and Hivebrite.
• Develop a 12-month platform engagement and member-experience roadmap, with clear recommendations for ongoing internal ownership after the consultancy.

Content Creation and Management

• Develop and manage a content calendar for the Community Hub.
• Create member spotlights, community updates, announcements, polls and discussion prompts.
• Coordinate with LebNet’s team and community leaders to source content and highlight achievements.
• Adapt program and event content to encourage engagement and participation.
• Ensure content aligns with LebNet’s brand, mission and communication guidelines.

Membership Conversion

• Develop initiatives to convert registered users into paid LebNet members.
• Communicate membership benefits through content, email campaigns and personalized outreach.
• Promote membership through platform interactions, events and programs.
• Coordinate membership renewal and conversion campaigns with the LebNet team.
• Track conversion performance and recommend improvements.

Performance Monitoring and Reporting

• Establish KPIs for engagement, content performance and membership conversion.
• Monitor platform analytics, member activity and campaign performance.
• Provide regular progress updates and actionable recommendations.
• Prepare a final report on achievements, challenges and recommendations for continued growth.

Expected Deliverables in the first 3 months 

• Month 1 | Strategy and Activation: Develop the member-growth strategy, assess the end-to-end member journey, establish audience segments and baseline metrics, create the content calendar, and launch initial engagement and conversion initiatives.
• Month 2 | Engagement and Conversion: Execute the content calendar, drive community participation, implement targeted acquisition, activation, membership conversion and retention campaigns, and test priority improvements to the platform experience.
• Month 3 | Optimization and Handover: Refine initiatives based on results, document effective practices, and deliver a 12-month member-growth and platform-experience roadmap with recommendations for sustainable internal ownership.

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• At least 3 years of experience in community management, digital marketing, member engagement or a related area.
• Experience in content creation, email marketing and digital engagement campaigns.
• Experience developing user activation, conversion or retention campaigns.
• Strong writing, communication, analytical and organizational skills.
• Familiarity with community platforms, CRM systems and email marketing tools; Hivebrite experience is an advantage.
• Ability to work independently in a remote environment.
• Understanding of professional networks, technology communities or nonprofit membership organizations is an advantage.

Consultancy Details

• Duration: 12 months
• Location: Remote

Reporting to: LebNet Executive Director 

The consultant will work closely with LebNet’s team to implement engagement initiatives, increase platform activity and support paid membership growth.

Key Performance Indicators

• Account activation and profile completion rates.
• Number of active members and participation across communities.
• Content reach, engagement and interaction rates.
• Conversion of registered users into paid members.
• Growth by audience segment and acquisition channel.
• Retention and renewal rates for paid members.
• Completion of prioritized member-journey improvements and the 12-month roadmap.
• Email campaign performance and membership-related engagement.

Company Profile