Job Description

Who We Are

We love seeing businesses reach their full potential, and most importantly, we love knowing that our clients enjoy working with us every day.

We claim we're the only true Digital Solutions Lab in the entire region because we believe we are the furthest possible from a typical marketing agency.

We are focused on in-taking clients’ problems, pain/friction points, and loopholes in order to output a scalable solution centered around attending to the actual issues or tasks at hand and attempting to activate the full potential of the organization we are working with, while using the world most renowned tools and techniques in the spectrum of digital sales and marketing.

​And that goes way beyond social media reputation management or a website build.

​It's an entire suite of actionable strategies attending to the entire digital marketing and sales lifecycle.

Why We Do It

At Hovi, we believe that people are the most important asset in any business.

Building a team of really successful people, free of politics, and focused on growth and personal development is in our opinion the secret recipe to building a company that can be competitive on a global scale.

We take this value to heart and very seriously, whether on the internal level by being the first real Lebanese/Middle Eastern company that offers a 4-day working week for the team to maintain their work-life balance, with a personal development plan and a coach throughout their entire journey with us;

​or on the external corporate-social level by bringing a new methodology of business practices and concepts that we believe our region is lacking at the moment.

Who You Are

You’re a solution-oriented, passionate young professional who is looking to join an ambitious and fast-growing company. You’re a problem solver who has great interpersonal skills and who always finds ways to get the job done. You are also not afraid to voice your opinion!

You’re a great listener and communicator who will always be looking to identify and understand the client’s needs and work to provide solutions. You’re also able to adapt to different cultures and able to deal with clients from different nationalities and backgrounds.

You are passionate about new technologies and digital solutions, and you’re not afraid to roll your sleeves up when faced with a challenge.

Most importantly, you are willing to learn and take everything in your stride.

What You'll Do

• Developing a marketing strategy that aligns with the company’s overall business objectives
• Analyzing market trends and preparing forecasts.
• Increasing brand awareness and market share.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting Hovi's brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Produce valuable and engaging content for Hovi's website and blog that attracts and converts our target groups
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Establishing a range of automated marketing campaigns based on various criteria.
• Maintaining the marketing automation platform for the business.
• Maintaining the lead lifecycle - measure, monitor, and optimize the funnel from inquiry to MQL to closed opportunity.
• Serving as the lead reviewer of marketing journeys.
• Participating in establishing lead scoring thresholds and mechanisms.
• Leading the creation and management of dashboards and closed loop reporting integrated with the sales database that tracks: campaign effectiveness, prospect engagement, funnel advancement, lead scoring optimization, lead conversion and customer retention.
• Contributing to the development or improvement of systems or processes to effectively improve data cleanliness and management, including tracking leads, list uploads, target segmentation, nurturing and etc.
• Reviewing existing marketing campaigns across the business and automating where appropriate.
• Working on the logic and workflow of new automation projects and coordinating with team members involved to ensure the completion of the project and requirements.
• Working with the assigned developers to deliver on automation/integration projects according to the project plan.
• Working with the team to deliver a steady stream of qualified leads for the organization.
• Carrying out A/B testing on automated marketing campaigns to maximize their results.
• Maintaining metric reports on marketing automation and campaign output to measure effectiveness and business impact.
• Owning the business intelligence aspect of the Marketing Analysis collecting all the data needed, analyzing the collected data and results, and modeling the right counter campaign or recommendation to ensure.
• Analyzing campaign results and optimize to increase engagement, lead quality, conversion rates, program performance and the effectiveness of marketing spend.
• Completing other duties as necessary to meet company goals.
• Working closely with Growth Hacker on leads growth and tools.
• Developing a marketing strategy that aligns with the company’s overall business objectives
• Analyzing market trends and preparing forecasts.
• Increasing brand awareness and market share.
• Developing and managing the marketing department's budget
• Overseeing branding, advertising, and promotional campaigns.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting Hovi's brand at trade shows and major industry-related events.
• Measuring and report on the OKRs of marketing campaigns, gain insight and assess against goals.
• Strategizing valuable and engaging content for Hovi's website and blog that attracts and converts our personas.
• Analyzing consumer behavior and adjust email and advertising campaigns accordingly.

What You’ll Need

• 5+ years of experience in running a marketing department
• Excellent written and verbal communication skills.
• A passion and in-depth knowledge and experience in digital marketing (not just Social Media).
• The business acumen necessary to present your ideas to executives.
•  Leadership and team management skills
• A strong track record of managing digital campaigns.
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Company Profile