Utilize Google Analytics to gather user behavior data, track marketing campaign effectiveness, and generate comprehensive website traffic reports. (Skills: Goal setting, segmentation, conversion tracking, custom reports)
Develop and maintain visually compelling dashboards and reports using Power BI. (Skills: Data modeling, DAX formulas, creating interactive visualizations)
(Optional) Employ Smartlook or Hotjar to conduct in-depth user session recordings and heatmap analysis to understand user behavior and identify website optimization opportunities. (Skills: User journey analysis, funnel visualization, identifying clickstreams)
(Optional) Leverage Looker Studio to build customized data visualizations and dashboards to communicate insights to stakeholders across the organization. (Skills: Data source connections, data exploration, creating clear and concise visualizations)
Utilize Adjust to track marketing campaign performance across various advertising platforms and identify areas for improvement. (Skills: Attribution modeling, campaign analysis, cost measurement)
Create and manage deep links within the Adjust platform to drive targeted users to specific app content and track their journey.
Integrate with Braze to understand user engagement and optimize marketing campaigns. (Skills: User segmentation, cohort analysis, campaign reporting)
Experience with SQL queries
Knowledge of marketing analytics best practices
Experience in a data-driven culture
Welcome to Interesting Times. Now, what can we do together? We are the biggest and most awarded independent network in the Middle East, and we're here to help clients transform and take full advantage of the Interesting Times we live in by integrating creativity and data culture into their business. We house branding & marketing consulting, advertising & media, e-commerce, and technology to provide clients with genuine transformational solutions across key value chain areas. We achieve all this and more in 5 different countries with the combined forces of 88 people from various backgrounds and skill sets. Interesting Times indeed.
http://interestingtimes.com
https://www.linkedin.com/company/1324744/admin/feed/posts/
http://interestingtimes.com
(961) 71603930
careers@interestingtimes.me