Job Description

Job Summary:

The Senior Marketing Executive will play a critical role in executing and supporting marketing strategies that drive growth and revenue for our diverse product lines in a B2B environment. This role requires a seasoned marketing professional with a strong understanding of the full marketing mix, from lead generation to campaign execution. You will collaborate closely with cross-functional teams, manage key marketing projects, and ensure that all initiatives align with the company’s business objectives. With a focus on both digital and traditional marketing channels, you will help shape the company’s market presence and contribute to achieving our ambitious growth goals.

Responsibilities:

• Develop and implement marketing strategies that align with business objectives across multiple product lines in a B2B environment.
• Collaborate with sales, product management, and corporate marketing teams to support the execution of marketing programs.
• Oversee the management of marketing budgets, ensuring effective allocation and tracking of ROI for various initiatives.
• Lead the development of lead generation programs, working closely with the product team to ensure alignment with product goals.
• Write and refine content for marketing materials, including websites, brochures, blogs, emails, and white papers.
• Manage and execute email marketing campaigns using tools such as HubSpot.
• Act as the primary point of contact for marketing projects, ensuring deliverables are met on time and within scope.
• Analyze customer data to identify trends, informing the development of targeted marketing campaigns.
• Monitor industry trends and competitor activities, providing insights and suggestions to improve marketing efforts.
• Stay informed on the latest marketing technologies and tools, applying them to enhance marketing effectiveness.
• Contribute to the development of a comprehensive marketing program that integrates paid and organic media, aimed at achieving RAY Labs' revenue goals.
• Support the marketing team in various tasks within a dynamic and evolving business environment

Qualifications:

• Bachelor’s degree in marketing, business, or a related field.
• 5 years of experience in B2B marketing.
• Proven success in lead generation and campaign execution.
• Strong project management skills, with the ability to handle multiple tasks efficiently.
• Comprehensive knowledge of marketing strategies, with a focus on growth and revenue generation.
• Excellent written and verbal communication skills.
• Proficiency in English and Arabic.

Preferred Skills and Qualifications:

• Master’s degree in marketing, business, or related field

• Experience in Real Estate or Property Management in GCC is a plus
• Experience with marketing automation software
• Experience working in a startup environment and building plans from scratch.
• Proven track record of driving user and revenue growth at scale harnessing, content within digitally led and mobile product organizations.

Company Profile