Job Description
About the role
Are you passionate about generating impactful content on topics in digital? Do you have a knack for writing, turning complex ideas into very clear language?
The new Head of Content at AstroLabs will be our editor-in-chief and central manager of all of our written and visual content across product lines. This multidimensional position includes writing, managing graphics and video editing, PR, and social media. We are looking for someone who can produce compelling content themselves as well as manage a process effectively - working with designers, video production, etc. to create amazing content. You have an attention to detail that borders on obsessive and an incredible sense of design.
Job Responsibilities
Editor-in-Chief of our written content
- Responsible for writing all copy across our digital assets (website, newsletters, press releases, marketing communications, etc.)
- Own the AstroLabs Newsletter publishing: coordinating with different stakeholders to send one of the most interesting and engaging newsletters around.
- Own the content calendar for: blog posts, newsletters, website updates, etc.
- Coordinate with the marketing team to ensure content is optimized for SEO and the optimal user experience
Production of videos and graphics
- Responsible for managing and execution of video recording of our classes, meetups, and testimonials
- Manage in-house production as well as out-sourced support on videos and graphics that can be used for marketing campaigns and social media
- Own the generation, curation, storage, access and support for our digital assets such as photos, graphics, videos, templates, etc.
Managing social media presence
- Own all of our social media channels, aligning the team around a common voice, content priorities and managing our social media lead
- Plan social media content calendar around relevant product themes
PR
- Support our public relations efforts by curating top content from the team and help to place it in influential channels
- Maintain relationships with key media counterparts and proactively position AstroLabs in these publications
- Generate and distribute press releases for announcements with the support of the team
Develop and execute a content strategy that resonates with our values and methodology
- Develop an updated brand voice, tone, perspective, and messaging across channels and contexts.
- Champion new content media relevant to our mission (Podcasts, Webinars etc.)
Job requirements
- At least five years of experience as a journalist or in leading communications and public relations (PR) activities for a high-growth organization
- Excellent written communication skills with experience in efficiently producing clear, direct business writing (English is mandatory, Arabic is a plus)
- Ability to manage multiple projects and coordinate inputs from many stakeholders
- Obsessed with quality outputs and highly attentive to details
- Experienced in creating compelling messages for different audiences through different platforms or channels
- Outstanding time-management and organization skills to effectively oversee multiple initiatives with different teams (both externally and internally)
- Ability to work under pressure and to manage deadlines
Company Profile
AstroLabs Academy delivers workshops, classes and training programs in the digital and tech fields in the MENA region with a focus on the UAE and Saudi Arabia. AstroLabs Academy’s curriculum is designed to deliver actionable learning to startup founders as well as corporate managers on the most relevant topics in digital business. We focus on real-world practical knowledge, no fluff! AstroLabs is a KHDA certified training institute, with a mission to bridge the digital knowledge gap in digital marketing, analytics, programming, coding, UX/UI and startup development.